COVID-19 has exposed and accentuated dichotomies that already existed between consumer electronics brands. These rifts exist between those with cooperative retailer and direct-to-consumer (DTC) strategies and those still relying on a single channel; as well as between Big Tech behemoths that have expansive ecosystems with services and those with hardware-only offerings. Now, there is a divide between those who are beneficiaries of new pandemic consumer behaviors and those that are not. While some were better poised for the shift to digital during the pandemic and aided by rising demand for their products, all must reassess their digital customer acquisition strategies, evaluating touchpoints that they can own during the research phase and rebalancing efforts across sales channels.
Join this webinar to review the key findings, methodology and rankings from the Consumer Electronics US Digital IQ Index 2020. The Index benchmarks the digital competence of 38 Consumer Electronics brands, identifying digital strengths and weaknesses and ranking performance across site, digital marketing, retailers and social media channels.
We will provide actionable insights to help marketers improve their brands’ digital competence and address the following questions:
• How can marketers generate reviews on owned channels and verify reviewers in order to transform sites into destinations for research and purchase?
• How can marketers gain visibility in Google’s video result carousel and amplify existing positive reviews from unboxers and review sites on owned channels?
• As dominant players continue to monopolize real estate on retailers, how can marketers capitalize on merchandising opportunities beyond the grid page?
This session will include a Q&A.